Let’s be real ∼
E-commerce is saturated with promotion-driven revenue that ends up in the spam folder and leads to inconsistent sales.
(We both know it.)
TRUSTED BY
Every other brand founder feels the pressure to meet their monthly revenue goal.
It seems logical to run another sale or push for more pre-orders to increase revenue.
But when every e-comm brand is chasing revenue goals with the same tired email strategy, your customer’s inbox gets noisy and ignored.
Here’s what’s happening
Constant promos give you quick revenue spikes that keep you from having consistent, recurring sales each month.
When your email system:
Builds trust
Nurtures your community
Offers value
And reads like a real conversation
YOU stand out.
You cut through all the inbox white noise.
That means more opens, more clicks, and more sales with fewer promotions.
It’s Time for Loyal Customers and Consistent Revenue You Can Rely On
That’s exactly what I do with my email marketing clients every day.
BROWSE SERVICES 🡫
The Lifecycle System
It’s easy to fall into the trap of feeling like you need another promotion just to hit your monthly revenue goal. But it’s not a consistent strategy that you can rely on.
The best way to alleviate the dreaded monthly revenue panic is by focusing on who you serve and how you help them. Truly connect on a human level.
When your emails sound like a relaxing chat with your bestie over a glass of wine, revenue increases… and customers pay full price!
No icky sales tactics.
No AI shortcuts. (sorry, not sorry, Claude)
Let’s connect with your community the old-fashioned way by nurturing relationships that keep customers buying from you month after month.
This done-for-you service is for you if:
→ You’re ready to build a community of loyal customers who become referrers that shout your praises from the rooftops.
→ You’re motivated by your own experiences to solve a problem with your product, making customers’ lives better and easier.
→ You appreciate (or are willing to experiment with) the power of a human-first strategy for no-pressure sales.
+ 4-6 marketing emails designed, formatted, uploaded, and scheduled inside your ESP
+ 1 new or updated automated flow (1-3 emails per flow)
+ Tech support, including segmentation, tagging, and A/B testing
+ Monthly analytics report and recommendations
+ Regular list cleaning, spam, and deliverability checks
What it includes:
Monthly Investment: $3,000
Get Monthly Email Support to Increase Customer Retention
E-Commerce Email Optimization
There are literally thousands of distractions when shopping online - the baby woke up, the water finally started boiling on the stove, or your family chat starts blowing up your phone.
Sometimes we need to know a little more about a product to make a decision, a reminder that we left something in the cart, or a friendly suggestion of another product that will make what we already bought even better.
Automations take care of all of those scenarios based on individual behaviors of each browser and repeat customer.
The best part? You invest in it one time, and it keeps bringing in sales whether you’re asleep, sitting on a beach, or in a business meeting.
More revenue? Abso-freakin-lutley!
Email automations are perfect for your customer journey:
→ Welcome Sequence → Post Purchase Sequence
→ Abandoned Cart Sequence → Upsell Sequence
→ Abandoned Browse Sequence → Cross-Sell Sequence
This done-for-you service is for you if:
→ You’re ready to plug the revenue leak in your email marketing and make the most of every cent of your ad spend.
→ You want an “I don’t have to think about it” way to increase revenue without adding more to your workload.
→ You’re looking to sync Shopify with your ESP for a seamless system that automatically upsells, cross-sells, and any other “sells” you can imagine.
+ 5 money makin’ email automations (up to 18 emails)
+ Designed, formatted, and uploaded into your ESP
+ Tech support, including triggers, segmentation, and A/B testing
+ Strategically designed customer journey that reflects your brand’s personality
What it includes:
Timeline: 4-6 week turnaround
One-Time Investment: $6,000
Get Email Automations That Increase ROAS
ESP Migration
Whether you’ve already started transferring your email list to a new ESP or you’re just thinking about it, you’re in the right place.
You’ve spent too much time growing your email list, building out your email sequences, and collecting data to risk losing all of that hard work now.
I make sure that every integration, flow, customer name, segment, and trigger is transferred and optimized in your new email platform. In fact, I’ll look for ways to improve what you have so it’s a seamless, headache-free experience.
Leave your migration to the email systems specialist for a stress-free platform switch.
This done-for-you service is for you if:
→ Your brand has grown, and it’s time to upgrade to a new email service platform.
→ You want to transfer customer insights, not just your email list, into your new ESP.
→ You need to make sure that your highest ROI channel stays intact so revenue flows keep running properly after the switch.
+ Email list transfer from your old ESP to your new one
+ Optimization of all existing email flows and opt-in
+ Tech support, including segmentation, tags, and triggers
+ Design, formatting, and uploading of email automations
What it includes:
Timeline: 2 week turnaround
One-Time Investment: starting at $1,000
Get Your Email System Set Up In Your New ESP
i’ve helped brand founders turn their email into a reliable revenue channel
But don’t take my word for it
“Shut. The. Front. Door!!!! I just skimmed that copy and WOW! I love it! It feels light, friendly, like my voice, still informative, and has structure! You’re hired for life.
Katie, Founder of Dancer-FitnessJulie, Founder of Broche Ballet“She is a true professional, delivers high-quality work, and is able to help provide feedback and new ideas when working on a project.
Every deliverable is a turnkey solution for our content pipeline!”
Kristen, The Produce Moms“Michelle quickly and easily gathered information and knowledge about my business, my brand, and my voice, and delivered high-quality and high-performing emails.”
We’d be a great fit if:
🗹 You’re an e-comm brand in the travel, food, or dance space - my three passions in life.
🗹 You founded a brand that fills a gap in the market.
🗹 You already have an email list, but it’s not generating 35% of monthly revenue yet.
🗹 Sending constant promos doesn’t align with you.
🗹 You’re willing to test new email strategies and ideas.
🗹 You’re ready to invest in email marketing to increase revenue and customer retention.
And most of all, your brand is driven by your desire to help your customers.
Sound like you?