About | E-Commerce Email Marketer for Founder-Led Brands

Strategic email systems that turn traffic into trust and predictable monthly revenue*

*Whether you’re around or not.

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Black and white image of a handwritten note on a piece of paper with the words 'a good beginning more than half the work' written on it.

I get it -

Email marketing can feel time-consuming, frustrating, and never-ending, especially when you don’t see the ROI you expected.

The good news is, we can turn that around by the time you complete your next round of Whole30.

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Which is why my proprietary MLA process includes two core pillars:

Customer-First Approach

+

Email Systems

We’ll sync the two most crucial (but often misaligned) pieces together that scale e-commerce brands.

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First, we’ll set up your automations so they start doing the heavy lifting for you and so sales stop falling through the cracks.

A young woman sitting on the floor near a white brick wall, holding a notebook and writing with a pen, smiling happily.

Next, we’ll create a customized, monthly email strategy that nurtures relationships and guides repeat sales without feeling salesy.

The best part?

You don’t have to lift a finger, except to give the final approval of your emails each month.

Kinda like when you had a group project in school. There was always that one person who did all of the work, but the whole group got credit for it.

…That’s me, the overachiever for your brand we’re about to scale.

Sound like the kind of done-for-you email partnership that you need?

BROWSE SERVICES →

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“Michelle spoke so directly and warmly to our audience, so they knew that community and connection are important to us.”

What People Are Saying

— Cara Dixon, Co-Founder of Relative Motion

Ready to work with a strategic partner and convert ad clicks to customers?

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Hey Chica, I’m Michelle

Time for you to scale

Founder of the MLA Email Studio

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I have a confession… I used to be terrified of email systems.

For years, I only wrote emails.

With every email project, I got asked the same scary question: “Can you put the emails into my ESP?”

I would violently shake my head no as if I was going to die from fear of accidentally deleting their email list.

But the backend systems requests kept coming in, sooo… I learned!

My first welcome sequence had a 98% open rate

[kinda unheard of]

and almost all of them placed orders,

from the very. first. email.

A smiling woman with long brown curly hair sitting on a stool, holding a closed white Samsung laptop on her lap, against a white brick wall background.

Copy alone only gets you so far.

But when formatting, layout, and the back-end tech are optimized for deliverability, opens, and clicks,

THAT’S when revenue scales.

I’m a little obsessed with email systems, so I’ve made them a core part of what I do.

Now I’m the go-to email marketer for founder-led e-commerce brands to create cohesive, optimized lifecycle marketing that results in consistent monthly revenue.

WHAT PEOPLE ARE SAYING

“I would definitely recommend using Michelle’s services if you’re struggling with emails.”

“She works to understand your business and your marketing prior to writing.”

— KENDALL BAAB, FOUNDER OF BODYKINECT

Ready to stop guessing and build an email system that consistently generates revenue month after month?

BROWSE SERVICES→