The Email Marketing Studio For Founder-Led, E-Commerce Brands
It’s time to
Increase ROAS and Customer Retention
With fewer promotions!
Serving clients in:
Travel, Food, and Dance
I know as an e-commerce founder, you feel the pressure to run another promotion BUT…
What if your email list exceeded monthly sales KPIs, without adding to your to-do list?
Guess what… You can have your cake and eat it too.
But first, let’s back it up to the beginning.
You started your brand with a mission: to fill a gap that you personally experienced in the market.
Maybe you’re one of the rare gems who didn’t even plan on starting a brand; it just kind of happened.
Now, you and your team are:
Spending hours tweaking Shopify
Attracting email subscribers
Investing more in your ad spend
Creating the next product line
But for some reason, revenue is still inconsistent.
*Sound familiar?*
You’ve been doing all of the right things.
But just when you think you’ll hit your revenue goal, sales come up short… again.
So, what’s up?
The real problem is…
Your emails should be doing most of the heavy lifting for you, so new product hype and discounts convert to higher revenue and a loyal customer base that shouts your praises from the rooftops.
It’s time for a done-for-you email marketing system that recovers revenue you already paid for.
The truth is, if you’re an e-commerce founder in 2026, your emails should:
Generate about 35% of total revenue each month
(up to 50% in Q4!)
Nurture customers
Encourage repeat purchases
Increase Customer Lifetime Value (CLV)
Because when your email system is optimized,
You
Confidently order more inventory without worrying if it will actually sell.
Free up mental space for future launches and collabs that your customers have been asking for.
Grow your team so you work less.
Take a real, unplugged vacay with your family.
Because thanks to your money makin’, customer retaining email system, revenue doesn’t dip while you’re gone.
From our clients
“I made more than I invested within the first week OF LAUNCHING MY WELCOME SEQUENCE - from a brand NEW email list!”
Matt, Founder of Funky’s Hot Sauce Factory
Hey, I’m Michelle
Meet your new email partner
E-COMMERCE EMAIL MARKETER FOR FOUNDER-LED BRANDS
I know how hard it can be to showcase why someone should choose your product over another.
Customers get bombarded with sales emails every day - many end up buried in the promotions tab. When subscribers do see them, they compare prices, product reviews, and ask friends which brand they use.
But there is one thing that leverages your brand above the others - YOU!
When I work with brand founders, I use the why behind your brand to connect, inspire, and guide every customer to what they actually need so they always feel like a valued member of your community, not just another sale.
Together, we’ll turn your email list into a nurturing, reliable revenue channel without adding more to your workload.
My personal framework from 6 years of working as a copywriter
The Path to Purchase
The Lifecycle System
We’ll start with a human-first approach that educates, connects, and guides your subscribers through a super personalized journey. I’ll write each email with your specific person in mind so selling and recurring revenue naturally follow, every month.
E-Commerce Email Optimization
Then, I’ll optimize the tech side of things for every single email, including automations. This keeps your entire email system up to date and running properly so revenue scales behind the scenes - a smarter way to higher profits.
Clicks to Customers
Last, we’ll optimize your ad spend. I’ll create a tailored-to-you journey that turns more ad clicks into repeat customers so you increase revenue per visitor, not your ad spend. It’s part of the email marketing puzzle that you literally can’t afford to miss.
“It was such a joy to see our company from an outside perspective in such a special way with Michelle’s powerful copy. We had awesome results and enrollment in our training.”
Before working together, it was a struggle to make email copy sound relaxed and fun vs salesy… but still book sales.
It was great getting someone to hear the details that we wanted to express and create copy around them. It took a lot of stress off our launch, so we could focus on other details that needed our specific attention.
Reading through the emails we received was exhilarating, energizing, and a total relief. We felt like we got a week of our time back. Our company was laid out in these messages in a way that felt captivating and left me on the edge of my seat.
Thank you so much for the work you did, we are truly grateful!
— CARA DIXON, CO-FOUNDER OF REALTIVE MOTION
